Lead Generation Specialist
About the Role:
We are looking for a Lead Generation Specialist to join our business development team.
You will help identify and connect with potential clients through outbound campaigns. Your work will focus on research, data gathering, and supporting the execution of multichannel outreach campaigns. This role is ideal for someone who enjoys working with data, analyzing business needs, and exploring digital solutions in marketing and CMS technologies, and approaches their work with a proactive, improvement-oriented mindset.
Key responsibilities:
Research and identify companies matching our Ideal Customer Profile (ICP) and key decision-makers matching our buyer personas
Support campaigns execution but also build your own campaigns gradually, mainly through email channel.
Work with CRM systems (HubSpot, Salesforce) and tools such as Apollo and LinkedInSales Navigator.
Analyze campaign performance, report results, and suggest improvements.
Monitor public tender databases for new business opportunities.
Look for opportunities to automate and improve lead generation processes, including the use of AI-based tools.
Collaborate closely with the marketing specialist and other members of the business development team to align strategies and share insights.
Communicate daily in English with international team members.
Who we are looking for:
A proactive and engaged person who takes ownership of their work — attitude and curiosity are more important than a perfect CV.
Someone with solid knowledge of mar-tech and advanced CMS solutions—understanding the value, benefits, and business impact these technologies provide.
An analytical thinker who enjoys research, sourcing, and exploring business challenges.
Ideal for a marketing specialist looking to transition into a lead generation-focused role.
Strong understanding of marketing team structures, personas, and marketing functions.
Comfortable working in an English-speaking environment and able to communicate clearly with international colleagues.
Skills and experience:
The following skills and experience highlight the focus areas for this role. We understand it may be difficult to meet all these criteria, and we are committed to supporting your growth and development where needed.
Experience in lead generation, market research, or sales prospecting.
Familiarity with CRM systems (Salesforce experience is a plus) and lead generation tools.
Understanding of web ecosystems, including CMS, Customer Data Platforms (CDPs), DAM, personalization, and experimentation tools - how they function and how they solve business challenges.
Ability to analyze businesses and identify potential challenges we can solve.
Interest or first experience in process automation and AI-supported solutions is a strong plus.
Important notes:
This doesn't have to be a client-facing role. No direct sales outreach is mandatory.
Focus is on preparing leads and campaigns, analyzing data, and enabling the sales team.
What we offer:
• Salary range:
5500 – 9000 PLN/GROSS (UoP)
44 - 72 PLN/h (B2B)
• Real impact and contribution to the way we work.
• Opportunities to develop your passions in different interest groups.
• Access to a development budget to support courses, certifications, and conferences aligned with your growth.
• Language classes in English.
• Breakfast in our well-stocked kitchen.
• Social benefits (MultiSport card, life insurance, private medical care from LuxMed).
Ready to Apply?
If you are passionate about driving growth, building high-quality lead pipelines, and working with modern marketing and CRM tools, we would love to hear from you. Apply today and help us strengthen our business development efforts and shape the future of digital commerce.
We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
- Locations
- Kraków
- Remote status
- Hybrid
Kraków
Workplace & culture
The company culture at NoA Ignite is heavily influenced by our Scandinavian background. We want our people to feel at home in our company. We believe that our employees’ happiness, engagement, and sense of involvement have a positive effect on the work they do.
Our people get a lot of autonomy, which is a great motivator for self-development. It also empowers them to take responsibility and foster close relationships with our clients. This way, we offer the best service and continue to grow as a team and company.
About NoA Ignite Poland
We take full ownership of the digital experience: from the interfaces people love to the infrastructures that keep them running. By connecting strategy, design, technology, and data into one seamless system, we simplify complexity and create solutions that drive real business outcomes.